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In each 30-minute episode of Follow the Leader, host Farnoosh Torabi, will spend 72 hours embedded in the life of a different superstar entrepreneur to learn how this wildly successful businessperson ticks. Farnoosh’s mission is to dig deep and discover their individual philosophies, methods and practices to earn big bucks – and viewers can take away this knowledge and apply it to their own lives. Along the way, Farnoosh will find out what makes these brilliant earners special – are they more driven, smarter, more ruthless, and more charismatic than the rest of us? Farnoosh will take viewers on a journey around the world to find out. Featured entrepreneurs include John Paul DeJoria, Co-Founder & Chairman of the Board, John Paul Mitchell Systems and The Patrón Spirits Company; Gary Vaynerchuk, CEO of VaynerMedia, serial entrepreneur and investor; Lyor Cohen, CEO, 300 Entertainment; and many more.